Effects of subtle and explicit health messages on food choice.
Effects of subtle and explicit health messages on food choice.
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微妙和明确的健康信息对食物选择的影响。
DOI：
10.1037/hea0000045
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Mann,Traci
中科院分区：
文献类型：
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作者：
Wagner,HeatherScherschel;Howland,Maryhope;Mann,Traci
明确地——而不是巧妙地——给一种食物贴上健康标签，可能会在不经意间纵容人们放纵自己，暗示这种食物味道不好，或者导致抵制。我们在两个实地研究中调查了显性和隐性健康信息对个体食物选择的影响。方法：我们对健康食品上的标志进行了修改，使其明确地表明该食品是健康的，巧妙地用图片暗示该食品是健康的，或者不提及健康。当参加学术会议的参与者走近登记表时，研究助理记录下他们选择的零食的数量和种类。结果被试更倾向于选择带有隐性健康信息的健康食品，而非带有显性健康信息的健康食品，显性健康信息本身并不比控制信息更有效。结论在鼓励个人选择健康零食方面，含蓄的信息可能比明确的健康信息更有用。（PsycINFO数据库记录(c) 2016 APA，版权所有）
ObjectiveExplicitly—as opposed to subtly—labeling a food healthy may inadvertently license people to indulge, imply that the food tastes bad, or lead to reactance. We investigated the effects of explicit and subtle health messages on individuals’ food selection in two field studies.MethodWe manipulated the signs on healthy foods such that they explicitly stated that the food was healthy, subtly suggested it with an image, or did not mention health. As participants—attendees at academic conferences—approached registration tables, research assistants recorded the number and type of snacks individuals chose.ResultsParticipants were more likely to choose the healthy food when it was labeled with the subtle health message than when it was labeled with the explicit health message, which itself was not more effective than the control message.ConclusionSubtle messages may be more useful than explicit health messages in encouraging individuals to make a healthy snack choice.(PsycINFO Database Record (c) 2016 APA, all rights reserved)