Reaching those at Risk
Reaching those at Risk
复制标题
帮助那些面临风险的人
DOI：
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复制
发表时间：
1990
期刊：
影响因子：
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通讯作者：
J. Monahan
中科院分区：
文献类型：
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作者：
V. Freimuth;S. Hammond;T. Edgar;J. Monahan
本研究的目的是分析电视公益广告（PSA）的获得性免疫缺陷综合征（艾滋病），以确定如何健康传播者应对的挑战，发展敏感的健康问题，为大众观众的信息。具体而言，本文报告的127个电视艾滋病公益广告的内容分析的结果，侧重于两个关键问题，运动规划者面临的：（a）选择和适应目标受众和（B）激励行为的改变，以及传播信息。结果表明，这些公益广告一般不针对风险行为，大多数是针对一般观众。信息倾向于使用理性而不是情感诉求，并鼓励受众寻求更多信息，而不是采取特定的预防行为。当我们根据种族状况检查目标时，也观察到了类似的模式。这些公益广告中几乎没有激励性的内容。所分析的点向观众提供有关该疾病的事实，并提供可以获得更多信息的方法。这些广告没有讨论观众在尝试使用他们的知识时可能遇到的障碍。
The purpose of this study was to analyze televised public service announcements (PSAs) on acquired immune deficiency syndrome (AIDS) to determine how health communicators had responded to the challenge of developing messages on sensitive health issues for mass audiences. Specifically, this article reports the findings of a content analysis of 127 televised AIDS PSAs, focusing on two key issues that campaign planners face: (a) selecting and adapting to target audiences and (b) motivating behavior change as well as disseminating information. The results show that these PSAs generally were not targeted according to risk behavior-most were directed to general audiences. Messages tended to use rational rather than emotional appeals and encouraged the audience to seek more information rather than adopt a specific preventive behavior. A similar pattern was observed when we examined targeting based on ethnicity status. Little motivational content was included in these PSAs. The spots analyzed provide facts to the audience about the disease and provide ways in which more information can be obtained. The spots did not discuss the possible barriers the audience may encounter when they try to use their knowledge.
降低男同性恋和双性恋男性感染艾滋病毒的行为风险。
DOI：
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发表时间：
1988
期刊：
The American psychologist
影响因子：
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作者：
Stall,RD;Coates,TJ;Hoff,C
通讯作者：
Hoff,C