Motivational Theories of Agenda-Setting Effects: An Information Selection and Processing Model of Attribute Agenda-Setting

Motivational Theories of Agenda-Setting Effects: An Information Selection and Processing Model of Attribute Agenda-Setting
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议程设置效应的动机理论:属性议程设置的信息选择与加工模型

DOI:
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发表时间:
2018
影响因子:
1.8
通讯作者:
L. Camaj
L. Camaj
中科院分区:
法学3区
文献类型:
--
作者:
L. Camaj

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本研究探讨了如何在一个碎片化的媒体环境中的广告设置理论的作品,同时检查在选举背景下,驱动选择性曝光和信息处理的心理动机。数据表明,无论动机目标如何,具有中度主动定向需求(NFO)的人比其他群体花更多的时间参与跨网络接触新闻媒体。然而,在方向性目标的驱动下,他们更倾向于进行有偏见的信息处理,这增加了候选人属性的结果。总的来说,这项研究表明,NFO预测信息寻求行为,而动机推理解释了人们如何处理信息。接触有线电视上的党派新闻报道表现出最强的候选人属性的广告设置协会。
This study explores how agenda-setting theory works in a fragmented media environment while examining psychological motivations that drive selective exposure and information processing in an electoral context. The data suggest that regardless of motivational goals, people with a moderate active need for orientation (NFO) spent more time engaged in cross-network exposure to news media than the other groups. However, driven by directional goals, they were more apt to engage in biased information processing that increased agenda-setting outcomes on candidate attributes. Overall, this study suggests that NFO predicts information-seeking behavior, while motivated reasoning explains how people processed information. Exposure to partisan news reporting on cable television exhibited the strongest agenda-setting associations on candidate attributes.