The Use of Client-side Paradata in Analyzing the Effects of Visual Layout on Changing Responses in Web Surveys
The Use of Client-side Paradata in Analyzing the Effects of Visual Layout on Changing Responses in Web Surveys
复制标题
使用客户端参数数据分析视觉布局对网络调查中响应变化的影响
DOI：
10.1177/1525822x08320421
复制
发表时间：
2008
期刊：
影响因子：
1.7
通讯作者：
M. Stern
中科院分区：
文献类型：
--
作者：
M. Stern
最近的研究表明，即使调查问题的视觉布局发生微小变化，也会影响受访者回答的方式。尽管如此，人们对这些变化如何影响实际的回答过程知之甚少。客户端参数数据的最新发展使我们能够通过提供新类型的数据来更好地了解受访者构建答案的方式，包括回答问题所需的时间以及受访者是否更改答案。尽管许多研究已使用该技术来检查响应延迟，但很少有研究利用其潜力来收集有关受访者在回答调查问题时所做的更改类型的数据。本研究使用客户端参数数据来分析三种类型的网络调查问题的多个版本的变化。结果表明，调查问题的视觉布局不仅影响数量，还影响受访者做出的改变的类型。
Recent research has shown that even minor changes in the visual layout of survey questions can affect the way in which respondents answer. Still, little is known about how these changes affect the actual answering process. The recent development of client-side paradata allows us to better understand the way respondents construct their answers by providing new types of data, including time taken to answer a question and whether respondents change their answers. Although a number of studies have used this technology to examine response latency, few have taken advantage of its potential to collect data on the types of changes respondents make while answering survey questions. This study uses client-side paradata to analyze changes in multiple versions of three types of Web survey questions. The results suggest that the visual layout of survey questions not only affects the number but also the types of changes respondents make.