Search engines as substitutes for traditional information sources? An investigation of media choice
Search engines as substitutes for traditional information sources? An investigation of media choice
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DOI：
10.1080/01972240701771630
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发表时间：
2008-01-01
影响因子：
3.5
通讯作者：
Hess, Thomas
中科院分区：
文献类型：
--
作者：
Kink, Natalie;Hess, Thomas
我们开发了一个基于使用和满足方法和计划行为理论的两阶段调查设计，以分析搜索引擎和传统信息源之间的竞争关系。我们对14- 66岁的互联网用户（平均年龄32岁）进行了大规模的实证研究，以了解搜索引擎与三种传统信息源（纸质百科全书、黄页和电话目录协助）之间的依赖关系是互补的还是替代的。我们发现，与传统的替代方案相比，搜索引擎正在满足更广泛的用户需求。尽管黄页和目录帮助可能是可替代的，但百科全书满足了搜索引擎（目前）无法满足的需求。传统媒体公司面临着日益激烈的竞争，但并不一定要处于劣势的竞争地位。
We develop a two-phased survey design-based on the uses and gratifications approach and the theory of planned behavior-to analyze competitive relations between search engines and traditional information sources. We apply the survey design in a large-scale empirical study with 14- to 66-year-old Internet users ( mean age 32) to find out whether complementary or substitutional dependencies predominate between search engines and three traditional information sources-paper-based encyclopedias and yellow pages and telephone-based directory assistance. We find that search engines, compared to the traditional alternatives, are gratifying a wider spread of users' needs. Although yellow pages and directory assistance are potentially substitutable, encyclopedias serve those needs that search engines cannot ( yet) fulfill. The traditional media companies face increased competition, but do not necessarily have to be in an inferior competitive position.