Color-encoding visualizations as a tool to assist a nonliterate population in completing health survey responses.
Color-encoding visualizations as a tool to assist a nonliterate population in completing health survey responses.
复制标题
颜色编码可视化作为帮助不识字人群完成健康调查响应的工具。
DOI：
10.1080/17538157.2018.1540422
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发表时间：
2020
影响因子：
2.4
通讯作者：
Lor,Maichou
中科院分区：
文献类型：
--
作者：
Lor,Maichou
数据的视觉表示越来越多地包括颜色编码，以帮助参与者参与健康研究。然而，关于参与者解释颜色的方式或嵌入的颜色文化解释对调查反应的影响的信息有限。本研究探讨了用于指示调查响应选项的颜色编码的解释及其对参与者响应的影响。采用描述性横断面设计，对来自美国中西部一座城市的 30 名苗族老年人进行了采访。开发了一种调查数据收集方法，使用：(a) 音频计算机辅助自我访谈工具，(b) 基于文本和颜色编码的响应选项，以及 (c) 熟悉助手的帮助。我们使用定向内容分析来分析回复。研究结果表明，某些颜色（红色、黑色和白色）具有强烈的文化内涵；这些颜色与特定的情绪密切相关，而其他颜色（绿色、蓝色、紫色和粉色）则没有文化意义。在调查初期，一些年长的苗族人被红色和黑色表示的回答选项分散了注意力，影响了他们的回答选择。然而，在帮助者的反复指导下，所有参与者都克服了与颜色相关的干扰，完成了调查。研究结果强调了在可视化开发中谨慎、有目的地使用颜色的重要性。
Visual representations of data have increasingly included color-encodings to help engage participants in health research. However, there is limited information on the way in which participants interpret color or on the influence of embedded cultural interpretations of color on survey responses. This study examines the interpretation of color-encodings used to indicate survey response options and their impact on participants’ responses. Using a descriptive, cross-sectional design, interviews were conducted with 30 older Hmong adults from one Midwestern city in the United States. A survey data collection method was developed using: (a) an Audio-Computer-Assisted Self-Interviewing tool with (b) text-based and color-encoded response options and (c) assistance from a familiar helper. We analyzed the responses using directed content analysis. Findings reveal that some colors (red, black, and white) have strong cultural connotations; such colors were strongly correlated with specific emotions, while others (green, blue, purple, and pink) had no cultural meaning. Early in the survey, some older Hmong were distracted by response options indicated in red and black, influencing their response choices. However, with repeated instructions from the helpers, all participants overcame the color-related distractions and completed the survey. The findings highlight the importance of using colors cautiously and purposively in visualization development.