Industry Clockspeed and the Pace of New Product Development
Industry Clockspeed and the Pace of New Product Development
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DOI：
10.1111/j.1937-5956.2005.tb00014.x
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发表时间：
2005-06
影响因子：
5
通讯作者：
J. Carrillo
中科院分区：
文献类型：
--
作者：
J. Carrillo
最近的实证文献描述了一个行业的时钟速度作为衡量进化的生命周期，它捕捉了行业的动态性质。在其他因素中，新产品开发的速度被发现与行业的时钟速度有关。然而，行业时钟速度的概念以及推动这一领域做出适当决策的基本因素仍然相对未被探索。我们开发了一个简单的定义和相应的分析模型，解释了一个公司自己的新产品开发活动和行业时钟速度之间的相互依存关系。从单一企业模型的结果显示的条件下，特定的企业有动机加快其新产品开发活动。此外，我们链接到单个公司的NPD时钟速度的决定，以行业水平，通过创建适当的指标，不同类型的行业的特点。高科技行业的例子，如个人电脑和航空航天工业，包括说明我们的研究结果。我们的目的不仅是提供分析见解驱动这些行业的时钟速度的因素，而且还建立一个基本的结构化决策方法，从而刺激未来对这一重要课题的研究。
Recent empirical literature describes an industry's clockspeed as a measure of the evolutionary life cycle, which captures the dynamic nature of the industry. Among other factors, the rate of new product development is found to be associated with an industry's clockspeed. Yet the notion of an industry clockspeed and the essential factors driving suitable decision making in this area have remained relatively unexplored. We develop a simple definition and a corresponding analytic model which explains the interdependent relationship between a firm's own new product development activities and an industry clockspeed. Results from the single firm model show the conditions under which particular firms have an incentive to accelerate their new product development activities. Moreover, we link the single firm's NPD clockspeed decisions to the industry level by creating appropriate metrics which characterize different types of industries. Examples from high‐tech industries such as the personal computer and aerospace industries are included to illustrate our findings. Our intention is not only to offer analytical insights into factors driving the clockspeed for these industries, but also to establish a fundamental structured decision making approach, thereby stimulating future research on this important topic.