Corporate Social Responsibility and Cost Stickiness
Corporate Social Responsibility and Cost Stickiness
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DOI：
10.1177/0007650316677936
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发表时间：
2019-03
影响因子：
7
通讯作者：
Ahsan Habib;M. Hasan
中科院分区：
文献类型：
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作者：
Ahsan Habib;M. Hasan
本文考察了企业参与企业社会责任活动对成本粘性的影响。成本粘性是指不对称的成本行为，即随着活动水平的增加而增加的成本幅度大于随着活动水平的降低而减少的成本幅度。我们假设，企业社会责任的参与需要持续投资于创造价值的活动，因此，它是很难立即缩小承诺的资源，即使在活动下降。我们使用两个不同的企业社会责任代理，并找到支持企业社会责任相关的成本粘性假说。我们进一步将企业社会责任分解为战略性企业社会责任和战术性企业社会责任，发现战略性企业社会责任的成本粘性更明显。最后，我们研究了企业社会责任相关的成本行为模式在整个商业周期，并发现一些证据的成本粘性在经济的扩张阶段和成本反粘性在经济衰退阶段，但只有战术企业社会责任的组成部分。
This article examines the effects on cost stickiness of firms’ involvement in corporate social responsibility (CSR) activities. Cost stickiness represents asymmetric cost behavior whereby the magnitude of cost increases in response to an increase in the activity level is greater than the magnitude of cost decreases with a decrease in the activity level. We hypothesize that CSR involvement requires ongoing investments in value-creating activities; hence, it is difficult to scale down committed resources instantly even when the activity declines. We use two different CSR proxies and find support for the CSR-related cost stickiness hypothesis. We further decompose CSR into strategic and tactical CSR and find that cost stickiness is more pronounced for strategic CSR. Finally, we examine the CSR-related cost behavior pattern across business cycles and find some evidence of cost stickiness during an expansionary phase of the economy and cost anti-stickiness during a recessionary phase but only for the tactical CSR component.