What do people think about when they answer theory of planned behaviour questionnaires? A 'think aloud' study
What do people think about when they answer theory of planned behaviour questionnaires? A 'think aloud' study
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DOI：
10.1177/1359105307078174
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发表时间：
2007-07-01
影响因子：
3.2
通讯作者：
Sutton, Stephen
中科院分区：
文献类型：
--
作者：
French, David P.;Cooke, Richard;Sutton, Stephen
两项研究旨在确定的性质和程度的问题，人们在完成理论的计划行为（TPB）的问卷调查，使用认知访谈方法的报告。两项研究都要求参与者在完成TPB问卷时“大声思考”：（a）增加体力活动（6名普通公众参与者）;（B）酗酒（13名学生）。大多数人对大多数问题没有可识别的问题。然而，这两项研究都存在一些共同的问题，涉及信息检索和参与者回答的问题与研究人员预期的问题不同。有关规范影响力的问题尤其成问题。制定城市规划委员会问卷的标准程序可能会系统地提出有问题的问题。提出了改进这一程序的建议。
Two studies aiming to identify the nature and extent of problems that people have when completing theory of planned behaviour (TPB) questionnaires, using a cognitive interviewing approach are reported. Both studies required participants to 'think aloud' as they completed TPB questionnaires about: (a) increasing physical activity (six general public participants); and (b) binge drinking (13 students). Most people had no identifiable problems with the majority of questions. However, there were problems common to both studies, relating to information retrieval and to participants answering different questions from those intended by researchers. Questions about normative influence were particularly problematic. The standard procedure for developing TPB questionnaires may systematically produce problematic questions. Suggestions are made for improving this procedure.