From Quality to Sustainability
From Quality to Sustainability
复制标题
从质量到可持续性
DOI：
10.1007/s10551-004-1893-y
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
Marcel van Marrewijk
中科院分区：
文献类型：
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作者：
G. Zwetsloot;Marcel van Marrewijk
公司面临着社会和社会的挑战。最初，重点是跨国公司在全球化和发展中国家或转型期国家的活动中的作用;现在，企业社会服务/企业社会责任还包括跨国公司所在地和其他发达国家的社会挑战。通过企业可持续发展和社会责任，公司正在将社会和环境问题纳入其业务运营以及与利益相关者的互动中。其目的是制定比盈利更广泛的适当经济运作的做法，为公司内部社区（或社区）的质量做出贡献，公司实际运作的当地社区（或社区），并为整个社会的质量做出贡献，也是国际性的。CS/CSR执行公司对其对社会的影响负责，并对其三P绩效（人，地球和利润）保持透明。由于人们越来越意识到公司参与社会，公司制定了新的价值观，战略和政策，支持他们在曾经留给他人（人类和地球）的领域发挥作用。越来越多的公司接受了这个新的社会地位，并努力在这些问题上做到精通和透明。从这个意义上讲，CS/CSR是关于重新定义企业在社会中的角色。这一事态发展导致了各种各样的办法，都涉及公司的社会责任，也导致了对管理社会业绩的指标越来越感兴趣。新的业务挑战是创造协同效应和附加值。业务范围从客户和股东导向扩大到利益相关者保持器参与和社会承诺。迎接这一挑战的基本条件是合作，从而带来双赢的解决方案、信任和透明度。这也提高了为客户和消费者区分公司、品牌和产品的可能性（组织质量的新维度）。这些都是CS/CSR的特点，因此CS/CSR可以成为企业转型的催化剂，创造卓越企业的下一步，为CS/CSR建立商业案例，同时为整个社会的质量做出贡献。
Companies are confronted by social and societal challenges. Initially, the focus was on the role of multinationals in the perspective of globalization and activities in developing countries or countries in transition; now CS/CSR also includes the social challenges in the homelands ofthe multinationals and the rest ofthe developed world. By Corporate Sustainability and Social Respon sibility companies are integrating social and envi ronmental concerns in their business operations and in their interactions with their stakeholders. The aim is to develop practices for proper economic func tioning that are broader than making profit as such, to contribute to the quality of the in-company community (or communities), the local community (or communities) in which the company is actually functioning, and to contribute to the quality of society at large, also internationally. CS/CSR per forming companies are accountable for their impact on society and transparent about their Triple-P performances (people, planet and profit). Due to a growing awareness of the involvement of corporations in society, companies develop new values, strategies and policies that support their functioning in areas that were once left to others (people and planet). More and more companies ac cept this new position in society and strive to be proficient and transparent in these issues. In this way CS/CSR is about redefining the role of corporations in society. This development has lead to a wide range of approaches that all address social responsi bilities of corporations, and also to a growing interest in indicators for managing social performances. The new business challenge is creating synergies and added value. The business scope is broadened from customer and shareholder orientation to stake holder involvement and societal commitment. The basic conditions for meeting this challenge are co operation leading to win-win solutions, trust and transparency. This also enhances the possibility to distinguish the company, its brand and its products for customers and consumers (a new dimension of orga nizational quality). These are the features of CS/CSR and therefore CS/CSR can become the catalyst for transforming business, creating the next step in busi ness excellence, establishing a business case for CS/CSR and at the same time contributing to the quality of society at large.