Bill & Dave: How Hewlett and Packard Built the World's Greatest Company
Bill & Dave: How Hewlett and Packard Built the World's Greatest Company
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发表时间：
2007
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通讯作者：
M. Malone
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作者：
M. Malone
惠普及其传奇创始人的权威历史，基于史无前例的私人档案获取这是商业史上最著名的初创企业故事的最权威版本。1938年，两位年轻的斯坦福毕业生比尔·休利特和戴夫·帕卡德在加利福尼亚州帕洛阿尔托的一个小车库里工作，制造了他们的第一个产品--音频振荡器。这不仅是一家传奇公司的开始，也是硅谷整个生活方式的开始，最终也是我们现代数字时代的开始。其他人也写过关于惠普崛起的文章，包括帕卡德本人在一本畅销回忆录中。但备受赞誉的记者迈克尔·S·马龙是第一个获得完整故事的人，他通过无限制和独家获取公司和私人档案，以及数百次员工采访。马龙利用他的新材料展示了我们这个时代一些最有影响力的产品是如何被发明出来的，以及创新文化如何带领惠普在几十年里取得了无与伦比的成功。他还展示了开创性的管理哲学“惠普之道”背后的真正含义，即把人放在产品或利润之前。近年来，有人试图诋毁惠普的方式，称其软弱和过时。但马龙认为，惠普的方式是一种务实的商业哲学，它结合了简单的目标、对员工做出正确选择的信任以及无情的自我评估。它创造了一家创新且竞争激烈的公司--可以说是世界上最伟大的公司。这个商业冒险故事将是企业家、年轻经理和学生的完美选择，更不用说成千上万的惠普现任和前任员工了。
The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valleyand, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy"the HP Way"that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive companyarguably the worlds greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.