Consumers’ valuation of sustainability labels on meat
Consumers’ valuation of sustainability labels on meat
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消费者对肉类可持续标签的评价
DOI：
10.1016/j.foodpol.2014.07.002
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发表时间：
2014
期刊：
影响因子：
6.5
通讯作者：
W. Verbeke
中科院分区：
文献类型：
--
作者：
E. V. Loo;Vincenzina Caputo;R. Nayga;W. Verbeke
食品有各种可持续性认证和声明，重点是环境或道德效益。这些声明使消费者能够在考虑环境和道德因素的情况下做出明智的购买决定。本文比较了消费者对有机肉类、自由放养、动物福利和碳足迹四种可持续性声明的偏好。使用鸡胸肉产品的选择实验，我们的结果表明，每十个比利时消费者中有九个喜欢自由放养的索赔，这也是最高的价值，吸引保费从43%到93%不等。我们的研究还表明，绝大多数消费者（87%）欢迎引入欧盟级别的动物福利标签。碳足迹标签和有机标签对消费者的吸引力较小，消费者对这些标签的支付意愿较低。比利时消费者更喜欢由私人组织认证的比利时国家有机食品标志，而不是新推出的欧盟有机食品标志。
There are various sustainability certifications and claims for food products that focus on environmental or ethical benefits. These claims empower consumers to make informed purchasing decisions that take environmental and ethical considerations into account. This paper compares consumers’ preferences for four types of sustainability claims related to organic meat, free range, animal welfare and carbon footprint. Using a choice experiment on a chicken breast product, our results show that nine in every ten Belgian consumers favor free range claims, which are also valued the most highly, attracting premiums ranging from 43% to 93%. Our study also shows that a vast majority of consumers (87%) would welcome the introduction of an EU level animal welfare label. The carbon footprint labels and the organic labels are less appealing to consumers, who have lower willingness to pay for these labels. Belgian consumers prefer the national Belgian organic food logo, certified by a private organization, to the newly-introduced EU organic food logo.