USING MP3 PLAYERS IN SURVEYS THE IMPACT OF A LOW-TECH SELF-ADMINISTRATION MODE ON REPORTING OF SENSITIVE ATTITUDES
USING MP3 PLAYERS IN SURVEYS THE IMPACT OF A LOW-TECH SELF-ADMINISTRATION MODE ON REPORTING OF SENSITIVE ATTITUDES
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DOI：
10.1093/poq/nfs060
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发表时间：
2013-01-01
影响因子：
3.4
通讯作者：
Chauchard, Simon
中科院分区：
文献类型：
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作者：
Chauchard, Simon
本文介绍了一个廉价的，低技术的音频自我管理问卷，使用基本的MP3播放器（MP3/ASAQ），并比较其性能在收集数据的敏感态度与一些替代方案，包括面对面的调查。本文比较了五个行政程序中进行的一项实验，在印度农村敏感的种姓相关的态度的调查。MP3/ASAQ组的受访者听取了预先录制的工具，该工具向他们展示了一些由“像[他们]这样的受访者”所做的第一人称陈述，使用简单的形状和徽标将他们的回答输入答题卡上，最后将他们的表格放入螺栓投票箱。像以前的研究评估自我管理技术，我们的研究表明，MP3/ASAQ显着增加社会不受欢迎的答案相比，相当于面对面的采访。与其他管理程序的比较表明，当自我管理与耳机的使用相结合时，旁观者不赞成（而不是面试官不赞成）的威胁被有效地隔离了受访者的社会环境。
This article introduces an inexpensive, low-tech Audio-Self-Administered Questionnaire that uses a basic MP3 player (MP3/ASAQ) and compares its performance in collecting data about sensitive attitudes with a number of alternatives, including a face-to-face survey. The paper compares five administration procedures in an experiment conducted in a survey on sensitive caste-related attitudes in rural India. Respondents in the MP3/ASAQ group listened to a prerecorded instrument that presented them with a number of first-person statements made by "respondents like [them]," entered their responses on an answer sheet using simple shapes and logos, and finally placed their form in a bolted ballot box. Like previous studies evaluating self-administration techniques, our study indicates that the MP3/ASAQ significantly increased socially undesirable answers, as compared with an equivalent face-to-face interview. Comparisons with additional administration procedures suggest that when self-administration is combined with the use of earphones the threat of bystander disapproval (as opposed to interviewer disapproval) is reduced by effectively isolating respondents from their social environment.