RATING-SCALES - NUMERIC VALUES MAY CHANGE THE MEANING OF SCALE LABELS
RATING-SCALES - NUMERIC VALUES MAY CHANGE THE MEANING OF SCALE LABELS
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DOI：
10.1086/269282
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发表时间：
1991-12-01
影响因子：
3.4
通讯作者：
CLARK, L
中科院分区：
文献类型：
--
作者：
SCHWARZ, N;KNAUPER, B;CLARK, L
三个实验表明，作为评分量表的一部分提供的数值可能会影响受访者的端点标签的解释。 在实验1中，德国成年人的代表性样本按照11分的评定量表对他们在生活中的成功进行了沿着，终点标为“一点也不成功”和“非常成功”。当数值范围从0（“一点也不成功”）到10（“非常成功”）时，34%的受访者支持0到5之间的数值。 然而，只有13%的人认可在-5和0之间的正式等效值，当量表从-5（“根本不成功”）到+5（“非常成功”）时。 实验2提供了一个扩展的概念复制这一发现，实验3表明，收件人的答复者的报告得出不同的推论，从形式上等同，但数值不同的值。 结合起来，调查结果表明，受访者使用的数值来消除歧义的规模标签的含义，导致不同的解释，因此，不同的主观规模锚。
Three experiments indicate that the numeric values provided as part of a rating scale may influence respondents' interpretation of the endpoint labels. In experiment 1, a representative sample of German adults rated their success in life along an 11-point rating scale, with the endpoints labeled "not at all successful" and "extremely successful." When the numeric values ranged from 0 ("not at all successful") to 10 ("extremely successful"), 34 percent of the respondents endorsed values between 0 and 5. However, only 13 percent endorsed formally equivalent values between -5 and 0, when the scale ranged from -5 ("not at all successful") to +5 ("extremely successful"). Experiment 2 provided an extended conceptual replication of this finding, and experiment 3 demonstrates that recipients of a respondent's report draw different inferences from formally equivalent but numerically different values. In combination, the findings indicate that respondents use the numeric values to disambiguate the meaning of scale labels, resulting in different interpretations and, accordingly, different subjective scale anchors.