The Influence of a Person's Digital Affinity on Unit Nonresponse and Attrition in an Online Panel
The Influence of a Person's Digital Affinity on Unit Nonresponse and Attrition in an Online Panel
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DOI：
10.1177/0894439318774758
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发表时间：
2019-06-01
影响因子：
4.1
通讯作者：
Blom, Annelies G.
中科院分区：
文献类型：
--
作者：
Herzing, Jessica M. E.;Blom, Annelies G.
研究表明，非互联网人口对回应在线调查请求犹豫不决。然而，互联网人口中数字亲和力低的亚群体也可能对在线调查犹豫不决。后一个问题还没有得到学者们的关注，尽管其潜在的不利影响的外部有效性的在线调查数据。在这篇文章中，我们探讨了一个人的数字亲和力在多大程度上有助于无反应偏见在德国互联网面板，一个基于概率的在线面板的一般人群。通过对数字亲和力的多维分类，我们预测了对第一个在线面板波的响应和跨面板波的参与。我们发现，属于不同类别的数字亲和力的人有系统不同的社会人口特征，并表现出不同的投票行为。此外，我们发现，初始响应倾向因数字亲和力的类别而异，随着时间的推移，磨损模式也是如此。我们的研究结果表明，数字亲和力的重要性，减少在实地调查和调查后调整的无响应偏差。
Research has shown that the non-Internet population is hesitant to respond to online survey requests. However, also subgroups in the Internet population with low digital affinity may hesitate to respond to online surveys. This latter issue has not yet received much attention by scholars despite its potentially detrimental effects on the external validity of online survey data. In this article, we explore the extent to which a person's digital affinity contributes to nonresponse bias in the German Internet Panel, a probability-based online panel of the general population. With a multidimensional classification of digital affinity, we predict response to the first online panel wave and participation across panel waves. We find that persons who belong to different classes of digital affinity have systematically different sociodemographic characteristics and show different voting behavior. In addition, we find that initial response propensities vary by classes of digital affinity, as do attrition patterns over time. Our results demonstrate the importance of digital affinity for the reduction in nonresponse bias during fieldwork and for postsurvey adjustments.