Fuzzy Geodemographic Targeting
Fuzzy Geodemographic Targeting
复制标题
模糊地理人口目标
DOI：
--
复制
发表时间：
2001
期刊：
影响因子：
--
通讯作者：
S. Openshaw
中科院分区：
文献类型：
--
作者：
L. See;S. Openshaw
地理人口统计学是对空间参考的人口和生活方式数据的分析，已被证明是具有巨大商业价值的主要地理营销研究工具。20世纪80年代，地理人口统计行业在北美和欧洲经历了快速增长（Flowerdew和Goldstein，1989年）今天仍在以指数速度增长; 1996年地理人口学的市场价值预测为1亿英镑，几乎是1995年的两倍，在软件和决策支持系统中投入的资金要多得多，其中包含嵌入式地理人口组成部分（Sleight，1997年）。
Geodemographics is the analysis of spatially referenced demographic and lifestyle data, which has proved to be a major geographical marketing research tool of enormous commercial value. The rapid growth experienced by the geodemographics industry during the 1980s in both North America and Europe (Flowerdew and Goldstein, 1989) continues today at an exponential rate; projections of the market value of geodemographics for 1996 were £ 100 million, almost double that of 1995, with a far larger sum of money invested in software and decision support systems containing an embedded geodemographic component (Sleight, 1997).