The Circular Economy: Motivating Recycling Behavior for a More Effective System
The Circular Economy: Motivating Recycling Behavior for a More Effective System
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DOI：
10.2139/ssrn.3466359
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发表时间：
2019-10
期刊：
影响因子：
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通讯作者：
Emma Barnosky;M. Delmas;Marieke Huysentruyt
中科院分区：
文献类型：
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作者：
Emma Barnosky;M. Delmas;Marieke Huysentruyt
近年来，循环经济作为实现可持续发展的一种有前途的手段而受到人们的关注。许多人认为，在消除生产效率低下的过程中，循环经济不仅有利于环境，而且有利于整个经济。然而，要实现真正的循环经济，仍有许多障碍需要克服。除其他外，由于循环经济概念源于工程和经济学文献，因此人们一直非常关注技术，政府和公司在制定和过渡到循环经济政策和基础设施方面的作用。然而，循环经济的人类行为方面往往被忽视。在本文中，我们对个人回收的主要障碍进行了分类，并提出了有前途的解决方案，以激励基于行为科学的回收。具体来说，我们在互助健康组织（MHO）中发现了一种有前途的行为改变模式，它允许个人充当自己的专家，并自己领导社区习惯的转变，而不是受到外部力量的压力。我们描述的变化机制之间的相似之处突出了著名的MHO，如匿名酗酒者和体重观察者和法国回收启动，Yoyo。
In the last few years, the circular economy has come to the foreground as a promising means through which to achieve sustainable development. In removing inefficiencies in production, many argue, a circular economy is beneficial not only for the environment, but also for the economy at large. However, there are still many barriers to overcome to move to a true circular economy. Among other things, because the circular economy concept stems from the engineering and economics literature, there has been much focus on the role of technology, governments and corporations in setting up and transitioning to circular economy policies and infrastructure. However, the human behavior aspect of the circular economy is often left out. In this paper, we categorize key barriers to individual recycling and propose promising solutions to motivate recycling based on behavioral science. Specifically, we find a promising model of behavior change in Mutual Health Organizations (MHOs), which allows individuals to act as their own experts and lead transition neighborhood habits on their own rather than being pressured by external forces. We describe parallels between the change mechanisms highlighted in well-known MHOs such as such as Alcoholics Anonymous and Weight Watchers and a French recycling start-up, Yoyo.