Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector
Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector
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具有社会责任感的大学的企业形象——土耳其高等教育部门的案例
DOI：
10.1007/s10551-006-9274-3
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发表时间：
2007
影响因子：
6.1
通讯作者：
T. Eker
中科院分区：
文献类型：
--
作者：
M. Atakan;T. Eker
面对日益激烈的竞争，大学被迫向内部和外部利益相关者展示积极的形象。因此，其中一些机构已经开始制定和实施企业形象计划，作为其企业战略的一部分。本研究描述了土耳其高等教育机构的社会责任举措。除了这个例子之外，该研究还使用企业形象和企业社会责任文献中的概念分析了一个具体案例。大学管理其企业形象的动机、地方和国家社区的社会责任举措以及这些举措对相关各方可能带来的好处都已确定。主要发现是，慈善事业是伊斯坦布尔比尔吉大学企业形象计划的主要内容之一，并且该大学的社会责任举措具有利他动机。
Facing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher education institution’s social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Corporate Social Responsibility literature. The motives leading the university to manage its corporate identity, the social responsibility initiatives in the local and national communities, and the possible benefits of these initiatives for the parties involved are all identified. The major finding is that philanthropy is one of the main elements of Istanbul Bilgi University’s corporate identity program and that the university has altruistic motives for its social responsibility initiatives.