Tobacco industry's investment in sweetness comes full circle.
Tobacco industry's investment in sweetness comes full circle.
复制标题
烟草业对甜味的投资圆满结束。
DOI：
10.1136/bmj.l2338
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Jabba,Sairam
中科院分区：
文献类型：
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作者：
Jordt,Sven-Eric;Jabba,Sairam
烟草公司几年前就出售了含糖饮料资产，但这一基础可能是今天青少年和年轻人强烈偏好由同一家公司销售的口味强烈和甜味的烟草产品的原因，包括雷诺兹和奥驰亚（拥有菲利普莫里斯）。2例如，流行的樱桃味电子烟含有与樱桃味甜饮料相同的风味化学物质苯甲醛。3.4 2009年美国禁止加香香烟后，新的小雪茄产品推出，不仅有“甜"、“蜂蜜浆果"、“粉红香草"、“苹果”和“葡萄”等品种的强烈香味，而且根据我们的研究，还含有人工甜味剂，包括糖精、三氯蔗糖、安赛蜜-K和纽甜。5新推出的无烟烟草产品，如鼻烟，目前由食品和药物管理局审查为改良风险烟草产品，用三氯蔗糖增甜，比旧的无烟产品更甜，甜度超过糖的重量。因此，最近烟草产品中尼古丁含量的增加，被称为尼古丁军备竞赛，伴随着甜味和香味强度的军备竞赛。5-7儿童寻求更高的甜味食物，这种偏好在某些人群中更强烈，如非洲裔美国人和西班牙裔人，他们也消费更多的甜味和调味烟草产品。8-10烟草业过去对甜饮料的投资似乎正在兜圈子，创造新的烟草产品年轻用户。
Tobacco companies sold their sugary beverage assets years ago, but this groundwork probably underlies today’s strong preference of adolescents and young adults for intensely flavoured and sweetened tobacco products marketed by the same companies, including Reynolds and Altria (which owns Philip Morris). 2 Popular cherry flavoured e-cigarettes, for example, contain the same flavour chemical, benzaldehyde, as cherry flavoured sweet beverages. 3 4 After flavoured cigarettes were banned in the United States in 2009, new small cigar products were introduced that are not only intensely flavoured in varieties such as “sweet,”“honey berry,”“pink vanilla,”“apple,” and “grape” but, according to our studies, are strongly sweetened with artificial sweeteners, including saccharin, sucralose, acesulfame-K and neotame. 5 Newly introduced smokeless tobacco products such as snus, currently reviewed by the Food and Drug Administration as modified risk tobacco products, are sweetened with sucralose and are sweeter than older smokeless products, with sweetness exceeding their weight in sugar. 6Thus, the recent increase in nicotine content in tobacco products, referred to as a nicotine arms race, is accompanied by a sweetness and flavour intensity arms race. 5-7 Children seek out more highly sweetened foods, and this preference is stronger in some populations, such as African American and Hispanic people, who also consume more sweetened and flavoured tobacco products. 8-10 The tobacco industry’s past investment in sweetened beverages seems to be coming full circle, creating new young users of tobacco products.