Online persuasion: An examination of gender differences in computer-mediated interpersonal influence
Online persuasion: An examination of gender differences in computer-mediated interpersonal influence
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DOI：
10.1037/1089-2699.6.1.38
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发表时间：
2002-03-01
影响因子：
3.1
通讯作者：
Cialdini, RB
中科院分区：
文献类型：
--
作者：
Guadagno, RE;Cialdini, RB
本研究的目的是探讨在二元互动中，以电脑为媒介的沟通如何影响说服。两项研究比较了参与者在通过电子邮件或面对面交流听到同性交流者的一系列争论后的态度。在研究1中，女性在回应电子邮件和面对面的信息时表现出更少的信息一致性，而男性在交流模式之间没有表现出差异。研究2重复了这一发现，并检验了先前与沟通者互动的影响。对于女性来说，提供最少社会互动的条件导致的信息一致性最低；对于男性来说，提供最多社会挑战的条件导致的信息一致性最低。结果被解释为互动风格的性别差异。
The purpose of this research was to investigate how computer-mediated communication affects persuasion in dyadic interactions. Two studies compared participants' attitudes after hearing a series of arguments from a same-gender communicator via either e-mail or face-to-face interaction. In Study 1, women showed less message agreement in response to e-mail versus face-to-face messages, whereas men showed no difference between communication modes. Study 2 replicated this finding and examined the impact of prior interaction with the communicator. For women, the condition that provided the least social interaction led to the least message agreement, For men, the condition that provided the most social challenge led to the least message agreement. Results are interpreted in terms of gender differences in interaction style.