Servitization Strategy - Delivering Customer-Centric Outcomes Through Business Model Innovation
Servitization Strategy - Delivering Customer-Centric Outcomes Through Business Model Innovation
复制标题
服务化战略——通过商业模式创新提供以客户为中心的成果
DOI：
10.1007/978-3-031-45426-4_2
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发表时间：
2024
期刊：
影响因子：
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通讯作者：
Baines T
中科院分区：
文献类型：
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作者：
Baines T
你不能卖服务！本章以产品-服务一体化系统为重点，阐明了服务化的概念，并将高级服务作为一种以结果为基础的商业模式进行了解释。商业模式框架揭示了客户实际收到的东西以及他们通常将如何支付，并使用服务阶梯来解释嵌入基础，中间和高级服务中的不同类型的产品。
You can’t sell servitization! this chapter clarifies the concept of servitization by focusing on integrated products-service system and explains advanced services as an outcome-based business model. The business model framework unpacks what a customer actually receives and how they will typically pay, and a services staircase is used to explain the different types of offerings embedded in base, intermediate and advanced services.