PUTTING THE FEAR BACK INTO FEAR APPEALS - THE EXTENDED PARALLEL PROCESS MODEL
PUTTING THE FEAR BACK INTO FEAR APPEALS - THE EXTENDED PARALLEL PROCESS MODEL
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DOI：
10.1080/03637759209376276
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发表时间：
1992-12-01
影响因子：
2.5
通讯作者：
WITTE, K
中科院分区：
文献类型：
--
作者：
WITTE, K
关于恐惧诉求的文献多样且不一致。现有的恐惧诉求理论解释了许多研究中出现的正线性结果，但无法解释其他研究中出现的回旋镖或曲线结果。本研究在Leventhal（1970）的危险控制/恐惧控制框架的基础上，提出了一种整合先前理论观点（即Janis, 1967; Leventhal, 1970; Rogers, 1975, 1983）的理论。提出的恐惧上诉理论，称为扩展平行过程模型（epppm），从三个方面扩展了以前的方法：(a)解释恐惧上诉失败的原因，(b)重新将恐惧作为中心变量；(c)以命题形式明确威胁与效能之间的关系。提出了指导今后研究的具体建议。
The fear appeal literature is diverse and inconsistent. Existing fear appeal theories explain the positive linear results occurring in many studies, but are unable to explain the boomerang or curvilinear results occurring in other studies. The present work advances a theory integrating previous theoretical perspectives (i.e., Janis, 1967; Leventhal, 1970; Rogers, 1975, 1983) that is based on Leventhal's (1970) danger control/fear control framework. The proposed fear appeal theory, called the Extended Parallel Process Model (EPPM), expands on previous approaches in three ways: (a) by explaining why fear appeals fail, (b) by re-incorporating fear as a central variable; and (c) by specifying the relationship between threat and efficacy in propositional forms. Specific propositions are given to guide future research.