Population Level Effects of a Mass Media Alcohol and Breast Cancer Campaign: A Cross-Sectional Pre-Intervention and Post-Intervention Evaluation
Population Level Effects of a Mass Media Alcohol and Breast Cancer Campaign: A Cross-Sectional Pre-Intervention and Post-Intervention Evaluation
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DOI：
10.1093/alcalc/agx071
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发表时间：
2018-01-01
影响因子：
2.8
通讯作者：
Newbury-Birch, Dorothy
中科院分区：
文献类型：
--
作者：
Martin, Neil;Buykx, Penny;Newbury-Birch, Dorothy
目的：研究英格兰东北部以电视为主导的乳腺癌大众媒体运动（分两波进行：2015年7月和2015年11月），对酒精与癌症之间联系的认识，减少酒精消费的意图和对酒精相关政策的支持之间的关系。研究方法：进行了三项横断面调查;一项在竞选前2周内进行（n = 572）;一项在第一波竞选后立即进行（n = 576）;另一项在第二波竞选后立即进行（n = 552）。评估的调查问题;宣传活动曝光率;对酒精和相关癌症之间联系的认识;改变酒精消费的意图;以及对酒精相关政策的支持。结果：运动后表明意识到酒精作为癌症风险因素的受访者比例大于运动前。乳腺癌的增幅最大，45%的人意识到了第二波运动后的联系，而运动前只有33%。在两次调查之间，对七项与酒精有关的政策表示“强烈支持”的受访者比例显著增加。在两次调查之间，既知道酒精是癌症风险因素，又支持七项与酒精有关的政策的受访者比例显著增加。在增加/高风险饮酒者中，自我报告的减少饮酒的意图没有显着变化。结论：这些研究结果表明，大众媒体宣传提高对酒精和乳腺癌之间联系的认识，与提高认识和酒精相关的政策支持在人口一级。然而，没有发现与短期饮酒意图的变化有关。简短总结：大众媒体宣传活动，提高人们对酒精和乳腺癌之间联系的认识，与提高认识和酒精政策支持在人口水平，但似乎并没有与短期饮酒意图的变化。
Aims: To examine the relationship between a TV-led breast cancer mass-media campaign in the North East of England (conducted in two waves: Jul/2015 and Nov/2015), awareness of the link between alcohol and cancer, intention to reduce alcohol consumption and support for alcohol related policies. Methods: Three cross-sectional surveys were conducted; one over the 2 weeks pre-campaign (n = 572); one immediately following campaign wave 1 (n = 576); and another immediately following campaign wave 2 (n = 552). Survey questions assessed; campaign exposure; awareness of the links between alcohol and related cancers; intention to change alcohol consumption; and support for alcohol related policies. Results: The proportion of respondents indicating awareness of alcohol as a cancer risk factor was larger post-campaign compared to pre-campaign. The largest increase was seen for breast cancer with 45% aware of the links post-campaign wave 2 compared to 33% pre-campaign. The proportion of respondents indicating 'strong support' of the seven alcohol related policies significantly increased between surveys. The proportion of respondents both aware of alcohol as a cancer risk factor and supportive of the seven alcohol related policies significantly increased between surveys. There was no significant change in self-reported intention to reduce alcohol consumption amongst increasing/higher risk drinkers. Conclusion: These findings indicate that a mass-media campaign raising awareness of the links between alcohol and breast cancer is associated with increased awareness and alcohol related policy support at a population level. However, there was no association found with a change in short-term drinking intentions. Short summary: A mass-media campaign raising awareness of the links between alcohol and breast cancer is associated with increased awareness and alcohol policy support at a population level but does not appear to be associated with a change in short term drinking intentions.