Neural Activity Reveals Preferences Without Choices.

Neural Activity Reveals Preferences Without Choices.
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DOI:
10.1257/mic.6.2.1
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发表时间:
2014-05
期刊:
American economic journal. Microeconomics
影响因子:
--
通讯作者:
Rangel A
Rangel A
中科院分区:
其他
文献类型:
--
作者:
Smith A;Bernheim BD;Camerer C;Rangel A

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我们调查的可行性推断的选择的人会(如果有机会)的基础上,他们的神经反应的相关前景时,他们没有从事实际的决策。当选择数据不可用时,或者在使估计选择映射的标准方法有问题的方式上受到限制时,做出这种推断的能力具有潜在价值。我们制定预测模型的选择“非选择”的神经反应,并使用它们来预测样本外的选择新的项目和新的群体的个人。预测是足够准确的,以建立我们的方法的可行性。
We investigate the feasibility of inferring the choices people would make (if given the opportunity) based on their neural responses to the pertinent prospects when they are not engaged in actual decision making. The ability to make such inferences is of potential value when choice data are unavailable, or limited in ways that render standard methods of estimating choice mappings problematic. We formulate prediction models relating choices to “non-choice” neural responses and use them to predict out-of-sample choices for new items and for new groups of individuals. The predictions are sufficiently accurate to establish the feasibility of our approach.
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