PREFERENCE REVERSALS IN MONETARY AND LIFE EXPECTANCY EVALUATIONS
PREFERENCE REVERSALS IN MONETARY AND LIFE EXPECTANCY EVALUATIONS
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DOI：
10.1006/obhd.1995.1052
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发表时间：
1995-06-01
影响因子：
4.6
通讯作者：
JOHNSON, EJ
中科院分区：
文献类型：
--
作者：
CHAPMAN, GB;JOHNSON, EJ
两个实验证明了一种新型的偏好反转。在预期寿命评估中，健康项目(例如，一种能让你获得完美20/20视力的新疗法)比商品(例如，在百慕大的一天假期)更受欢迎，但在金钱评估中，商品比健康项目更受欢迎。这些逆转是商品和健康物品与金钱和预期寿命相似的模式的结果，因此是Tversky、Sattath和Slovic(1988)语义兼容原则的一个例子。(C)1995年学术出版社。
Two experiments demonstrate a new type of preference reversal. In life expectancy evaluations, health items (e.g., a new treatment that would give you perfect 20/20 vision) were preferred to commodities (e.g., 1 day of vacation in Bermuda), but in monetary evaluations, commodities were preferred to health items. These reversals results from the pattern of similarity of commodities and health items to money and life expectancy and are therefore an example of Tversky, Sattath, and Slovic's (1988) semantic compatibility principle. (C) 1995 Academic Press, Inc.