A Phenomenological Study of “Herbivore Men”
A Phenomenological Study of “Herbivore Men”
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“食草人”的现象学研究
DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
M. Morioka
中科院分区:
文献类型:
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作者:
M. Morioka
From 2008 to 2009, “herbivore men (soshoku danshi or soshoku-kei danshi in Japanese)” became a trendy, widely used term in Japanese. It flourished in all sorts of media, including TV, the Internet, newspapers and magazines, and could even occasionally be heard in everyday conversation. As it became more popular its original meaning was diversified, and people began to use it with a variety of different nuances. In December of 2009 it made the top ten list of nominees for the “Buzzword of the Year” contest sponsored by U-CAN. By 2010 it had become a standard noun, and right now, in 2011, people do not seem particularly interested in it. Buzzwords have a short lifespan, so there is a high probability that it will soon fall out of use. The fact remains, however, that the appearance of this term has radically changed the way people look at young men. It can perhaps even be described as an epochal event in the history of the male gender in Japan. The term “herbivore men” became popular because of the existence within Japanese society of actual “men” to whom it applied. People had already picked up on the fact that young men who seemed to have lost their “manliness” or become “feminized” were increasing in number. Signs of this trend had existed from around the time highly fashion-conscious young men who dyed their hair light brown, wore designer rings, and pierced their ears started appearing at the end of the 20th century. At the time I had just transferred to Osaka Prefectural University, and I remember being surprised when I looked down from the podium to see nearly all of the first-year students, both male and female, had dyed their hair brown. Looking more closely, I saw that some male students had pierced their ears. Compared with the situation now, however, this scene seems quite nostalgic; on today’s campuses there are male students who dye their hair blonde and wear long skirts. Just the other day, for example, one of the young