The marketing of physicians' services: should doctors advertise?
The marketing of physicians' services: should doctors advertise?
复制标题
医生服务的营销：医生应该做广告吗？
DOI：
10.1300/j026v12n04_06
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发表时间：
1995
影响因子：
--
通讯作者：
R. Leventhal
中科院分区：
文献类型：
--
作者：
R. Leventhal
本研究的目的是调查消费者的观点，关于医生是否应该被允许在未来做广告。反对医生的广告似乎集中在道德问题上，而赞成广告的论点集中在信息需求，经济和竞争问题，以及广告的权利。
The objective of this study has been to investigate the consumer's point of view regarding whether physicians should be allowed to advertise in the future. Opposition to physician's advertising appears to center on ethical issues, whereas arguments favoring advertising focus on information needs, economic and competitive issues, and the right to advertise.