From the Blackhand Side: Twitter as a Cultural Conversation

From the Blackhand Side: Twitter as a Cultural Conversation
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DOI:
10.1080/08838151.2012.732147
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发表时间:
2012-01-01
影响因子:
3.2
通讯作者:
Brock, Andre
Brock, Andre
中科院分区:
人文科学3区
文献类型:
--
作者:
Brock, Andre

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Hurston Twitter的简洁性,多平台访问和反馈机制的结合使其能够获得与其实际用户群远远不成比例的思想份额,包括大量的黑人用户。如何最好地理解美国黑人对Twitter的接受和吸收,他们出人意料地占美国所有Twitter用户的四分之一以上?本文从两个角度来探讨Twitter:一是对Twitter的界面和相关实践的分析,二是对Twitter的效用和受众的在线讨论的批评性话语分析。这种双重分析采用关键的种族和技术文化理论来理解主流在线作者(外群体)和黑人在线作者(内群体)如何将Twitter表达为采用技术文化实践的种族神器。初步研究结果表明,Twitter的功能集和多平台的存在发挥了重要作用,调解Twitter用户的文化表演。根据讨论者的种族归属,这些相同的特征也调解了这些文化表演如何被理解:例如,Twitter被视为公民活动(或公共领域)的场所,或被视为基于缺陷的黑人文化陈规定型观念的积极促进者。特别令人感兴趣的是少数群体和主流评论者对Twitter作为黑人文化出口的适当性的复杂反应。
Hurston Twitter's combination of brevity, multi-platform access, and feedback mechanisms has enabled it to gain mindshare far out of proportion to its actual user base, including an extraordinary number of Black users. How best to understand Twitter's reception and uptake by Black Americans, who surprisingly comprise over a quarter of all U.S. Twitter users? This article approaches Twitter from two perspectives: an analysis of the interface and associated practices alongside critical discourse analyses of online discussions of Twitter's utility and audience. This dual analysis employs critical race and technocultural theory to understand how mainstream online authors (out-group) and Black online authors (in-group) articulate Twitter as a racial artifact employing technocultural practices. Initial findings indicate that Twitter's feature set and multi-platform presence play major roles in mediating cultural performances by Twitter users. These same features also, depending upon the racial affiliation of the discussant, mediate how those cultural performances are understood: for example, Twitter was seen as a venue for civic activism (or public sphere) or as an active facilitator of deficit-based Black cultural stereotypes. Of particular interest are the complex reactions offered by minority and mainstream commenters on the appropriateness of Twitter as a Black cultural outlet.