Locational decision making in retailing: an exploratory framework for analysis
Locational decision making in retailing: an exploratory framework for analysis
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零售业的区位决策：探索性分析框架
DOI：
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发表时间：
1995
期刊：
影响因子：
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通讯作者：
J. Pal
中科院分区：
文献类型：
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作者：
D. Bennison;Ian Clarke;J. Pal
1990年代零售商面临的竞争压力促使人们更加密切地考虑和利用地点作为竞争优势的来源。越来越多的选址决策不仅涉及对潜在新地点的评估，而且涉及对现有地点的管理。本文通过对英国37家公司的探索性研究，对零售商进行的一系列区位决策活动进行了评估。需要一个战略的角度来理解选址决策活动的突出。在战略营销和零售地理领域进行的工作的审查和综合导致发展的概念框架，探讨业务和战略层面的位置。本文最后确定了这一领域进一步工作的研究议程。
Competitive pressures on retailers in the 1990s are leading to a closer consideration and use of location as a source of competitive advantage. Increasingly, locational decisions involve not only the evaluation of potential new sites, but also the management of existing ones. This paper takes stock of the range of locational decision-making activity being undertaken by retailers through an exploratory study of thiry-seven companies in the UK. The need for a strategic perspective for understanding locational decision-making activity is highlighted. A review and synthesis of work undertaken in the fields of strategic marketing and the geography of retailing leads on to the development of a conceptual framework for exploring the operational and strategic dimensions of location. The paper concludes with the identification of a research agenda for further work in this area.