Understanding sustained usage of health and fitness apps: Incorporating the technology acceptance model with the investment model
Understanding sustained usage of health and fitness apps: Incorporating the technology acceptance model with the investment model
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DOI：
10.1016/j.techsoc.2020.101429
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发表时间：
2020-11-01
影响因子：
9.2
通讯作者：
Chiu, Weisheng
中科院分区：
文献类型：
--
作者：
Cho, Heetae;Chi, Christina;Chiu, Weisheng
随着健康/健身应用程序的日益普及和采用，需要更多的研究关注用户的行为，以促进应用程序的持续使用。本研究的目的是通过整合技术接受模型（TAM）和投资模型（IM）来了解健康和健身应用程序用户的决策过程。我们从中国的健康和健身应用程序用户中收集了346份回复。验证性因素分析和结构方程模型分析。结果表明，持续使用的应用程序的意图显着影响的结构中包括的两个模型。具体而言，感知到的应用程序的易用性对感知到的有用性有积极的影响，这进一步影响用户继续使用应用程序的意图。此外，感知有用性和感知易用性对用户满意度、投资规模和可用替代品质量有显著影响，这三个结构影响用户对应用程序的关系承诺，进而影响用户的持续意图。集成模型为应用程序用户的决策过程提供了新的见解，并为应用程序提供商提出了实际意义，例如制定策略以唤起和保持用户对其应用程序的兴趣，通过个性化体验保持用户满意，以及设计让用户继续投资于应用程序的功能。
With the increasing popularity and adoption of health/fitness apps, more research attention is needed to examine users' behavior in order to promote sustained usage of the apps. The purpose of this study is to understand health and fitness app users' decision-making process by integrating the Technology Acceptance Model (TAM) and the Investment Model (IM). Three hundred forty-six responses were collected from health and fitness app users in China. A confirmatory factor analysis and a structural equation modeling analysis were conducted. Results show that continuance intention to use the apps is significantly affected by constructs included in the two models. Specifically, perceived ease of use of the apps has a positive effect on perceived usefulness, which further affects users' intention to continue using the apps. In addition, perceived usefulness and perceived ease of use of the apps have significant effects on users' satisfaction, investment size, and quality of available alternatives, and these three constructs affect users' relationship commitment to the apps, which, in turn, influences users' continuing intention. The integrated model provides new insights into the app users' decision-making process and suggests practical implications for app providers, such as developing strategies to evoke and maintain users' interest in their apps, keeping users satisfied by personalizing their experience, and designing features that keep users invested in the apps.