Beyond sophisticated stereotyping: Cultural sensemaking in context

Beyond sophisticated stereotyping: Cultural sensemaking in context
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超越复杂的刻板印象:语境中的文化意义建构

DOI:
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发表时间:
2000
期刊:
影响因子:
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通讯作者:
A. Bird
A. Bird
中科院分区:
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文献类型:
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作者:
J. Osland;A. Bird

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我们的大部分跨文化培训和研究都发生在两极文化维度的框架内。虽然这种复杂的刻板印象在一定程度上是有帮助的,但它并没有传达文化内部的复杂性。跨文化工作的人经常会对文化悖论感到惊讶,这些悖论似乎不符合他们所了解的描述。作者确定了文化悖论的来源,并介绍了价值胜过的概念:在特定的背景下,某些文化价值观优先于其他文化价值观。因此,文化植根于语境之中,不考虑语境就无法充分理解。为了解释文化悖论,作者提出了一个文化意义建构模型,将图式与语境联系起来。他们阐明了这种模式对那些教授文化的人、跨文化工作的人和跨国公司的影响。
Executive Overview Much of our cross-cultural training and research occurs within the framework of bipolar cultural dimensions. While this sophisticated stereotyping is helpful to a certain degree, it does not convey the complexity found within cultures. People working across cultures are frequently surprised by cultural paradoxes that do not seem to fit the descriptions they have learned. The authors identify the sources of cultural paradoxes and introduce the idea of value trumping: In a specific context, certain cultural values take precedence over others. Thus, culture is embedded in the context and cannot be understood fully without taking context into consideration. To decipher cultural paradoxes, the authors propose a model of cultural sensemaking, linking schemas to contexts. They spell out the implications of this model for those who teach culture, for people working across cultures, and for multinational corporations.