Old Media, New Gigs: The Discursive Construction of the Gig Economy in Australian News Media
Old Media, New Gigs: The Discursive Construction of the Gig Economy in Australian News Media
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旧媒体，新零工：澳大利亚新闻媒体中零工经济的话语建构
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发表时间：
2021
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通讯作者：
Fiona Lee
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作者：
Luci Pangrazio;Cameron Bishop;Fiona Lee
本文分析了2014年至2019年澳大利亚三家报纸对零工经济的代表性。“零工”被定义为短期、合同或自由职业，被许多社会机构视为未来的工作。本文以426篇文章为语料，运用拉克劳和墨菲的话语理论，考察了“零工经济”在文化想象中的建构。五个关键要素包括：工人的人口统计;工作条件;工人的权利;抵制和监管;以及变革和破坏。尽管报纸上出现了多种相互竞争的话语，但每一种都将零工经济构建为资本与工人之间关系演变的一个不可阻挡的阶段。本文批判性地分析了话语的构建，包括规范零工经济平台的困难，以及用于描述技术给工作和生活带来的变化的必然性叙述。
This article analyses the representation of the gig economy in three Australian newspapers from 2014 to 2019. ‘Gig work’ is defined as short term, contract or freelance employment and is seen by many social institutions as the future of work. Drawing on a corpus of 426 articles, Laclau and Mouffe’s discourse theory is used to examine the construction of the ‘gig economy’ in the cultural imaginary. Five key elements emerge, including: demographics of workers; working conditions; workers’ rights; resistance and regulation; and change and disruption. Despite multiple competing discourses evident across the newspapers, each constructs the gig economy as an inexorable phase in the evolution of the relationship between capital and the worker. The article critically analyses the construction of the discourse, including the difficulties of regulating gig economy platforms and the narrative of inevitability used to describe changes to work and life brought about by technology.