Hospital trust or doctor trust? A fuzzy analysis of trust in the health care setting

Hospital trust or doctor trust? A fuzzy analysis of trust in the health care setting
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医院信任还是医生信任?

DOI:
10.1016/j.jbusres.2016.12.017
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发表时间:
2017-09
影响因子:
11.3
通讯作者:
Yang Zhilin
Yang Zhilin
中科院分区:
管理学2区
文献类型:
--
作者:
Zheng Sijing;Hui Siu Fu;Yang Zhilin

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人际信任和组织信任在决定患者购买意愿方面是互补还是替代?为了解决这个问题,我们开发了一个理论模型,以区分和测试之间的相互关系的两种类型的信任在医疗保健行业的设置。通过多元回归分析和模糊集定性比较分析,发现组织信任和人际信任是互补而非替代的关系。我们还研究了四个主要的边界条件(即,信任倾向、知觉行为控制、价格敏感度、品牌知名度)影响两类信任与购买意愿之间的关系。我们的研究结果为医疗保健从业者有效管理医院-医生-患者关系中的信任提供了独特的见解。
Are interpersonal trust and organizational trust mutually complementary or substitutable in determining patient purchasing intention? To address this issue, we develop a theoretical model to distinguish and test the interrelationship between the two types of trust in the setting of the health care industry. Using multiple regression analysis and fuzzy-set qualitative comparative analysis, we reveal that organizational trust and interpersonal trust are complements rather than substitutes. We also examine how four primary boundary conditions (i.e., trust propensity, perceived behavioral control, price sensibility, and brand awareness) influence the relationships between the two types of trust and purchase intention. Our findings provide unique insights for health care practitioners to effectively manage trust in hospital-doctor-patient relationships.
DOI: 10.2307/2556023
发表时间: 1997-09-01
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