INFORMATION-PRESENTATION FORMAT AND LEARNING-GOALS AS DETERMINANTS OF CONSUMERS MEMORY RETRIEVAL AND CHOICE PROCESSES
INFORMATION-PRESENTATION FORMAT AND LEARNING-GOALS AS DETERMINANTS OF CONSUMERS MEMORY RETRIEVAL AND CHOICE PROCESSES
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DOI：
10.1086/208883
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发表时间：
1982-01-01
影响因子：
7.2
通讯作者：
CHAKRAVARTI, D
中科院分区：
文献类型：
--
作者：
BIEHAL, G;CHAKRAVARTI, D
受试者学习以各种格式呈现的产品信息，要么期望随后的回忆任务，要么偶然做出选择。然后他们从记忆中检索信息或根据这些信息做出选择。对并发言语协议的分析表明，实验操作在记忆检索和选择方面存在显着不同的处理模式。
Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations.