Educational technology acceptance across national and professional cultures: a European study

Educational technology acceptance across national and professional cultures: a European study
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跨国家和专业文化的教育技术接受度:一项欧洲研究

DOI:
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发表时间:
2013
期刊:
Educational technology research and development
影响因子:
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通讯作者:
T. Lerche
T. Lerche
中科院分区:
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文献类型:
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作者:
Nicolae Nistor;Aytaç Göğüş;T. Lerche

文献摘要

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技术增强型学习的新平台和新环境的不断发展突出了教育技术接受(ETA)研究日益重要。针对这一需求,技术接受与使用统一理论(UTAUT)提出了一个主要的技术接受与使用模式。然而,到目前为止,UTAUT只在受限的情况下得到了验证。正在进行的教育国际化要求将ETA研究和UTAUT扩展到国家和专业边界。因此,本研究旨在通过对来自德国、罗马尼亚和土耳其三个欧洲国家的教育技术用户的大样本(N=4589)进行跨文化验证。作为第一个结论,UTAUT问卷显示了足够的效度、可靠性和跨文化测量的等价性,这进一步使基于UTAUT的文化群体比较成为可能。其次,技术使用意向对实际使用行为的影响非常弱。文中提出了几种可能的解释,并对未来的研究提出了建议。第三,在埃塔研究中,文化样本多样性第一次能够验证接纳和文化之间的相关性。因此,本研究通过提出权力距离、个人主义、男子气概、不确定性回避和长期取向对绩效和努力期望、感知的社会影响、计算机焦虑、技术使用意图和实际使用行为的影响,在UTAUT的文化整合(Sensu Hofstede)方面取得了进展。第四,对于教育实践,本研究结果提出了几种预测和支持多文化用户群体中的ETA的方法。
The continuous development of new platforms and environments for technology-enhanced learning emphasizes the increasing importance of research in educational technology acceptance (ETA). Responding to this need, the unified theory of acceptance and use of technology (UTAUT) proposes a major ETA model. However, the UTAUT has been so far validated only in restrained contexts. The ongoing internationalization of education calls for extending ETA research and the UTAUT across national and professional boundaries. Therefore, this study aims at cross-cultural validation of the UTAUT by examining a large sample (N = 4,589) of educational technology users from three European countries, Germany, Romania and Turkey. As a first conclusion, the UTAUT questionnaire displays adequate validity, reliability, and measurement equivalence across cultures, which further enables UTAUT-based comparisons of the cultural groups. Secondly, the effect of technology use intention on the actual use behavior proves to be extremely weak. Several possible explanations are proposed along with suggestions for future research. Thirdly, for the first time in ETA research the cultural sample diversity allows the verification of correlations between acceptance and culture. Thus, this study makes headway in the integration of culture (sensu Hofstede) in the UTAUT by suggesting effects of power distance, individualism, masculinity, uncertainty avoidance and long-term orientation on performance and effort expectancy, perceived social influence, computer anxiety, technology use intention and actual use behavior. Fourthly, for educational practice the presented results suggest several ways of anticipating and supporting ETA in multicultural user groups.