Social cognitive theory of mass communication
Social cognitive theory of mass communication
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DOI：
10.1207/s1532785xmep0303_03
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发表时间：
2001-01-01
期刊：
影响因子：
4.2
通讯作者：
Bandura, A
中科院分区：
文献类型：
--
作者：
Bandura, A
社会认知理论提供了一个能动的概念框架，在这个框架内，我们可以分析符号传播影响人类思维、情感和行动的决定因素和心理社会机制。通信系统通过两种途径运作。在直接途径中，他们通过告知、授权、激励和指导参与者来促进变革。在以社会为媒介的途径中，媒体影响将参与者与社交网络和社区环境联系起来，这些网络和环境提供自然的激励和持续的个性化指导，以实现期望的变化。社会认知理论分析了新行为方式的社会传播，即控制新行为方式获得和采用的社会心理因素，以及新行为方式传播和得到支持的社交网络。结构性的相互联系提供了潜在的扩散路径;社会认知因素在很大程度上决定了什么通过这些路径扩散。
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.