Leading Pharmaceutical Innovation: How to Win the Life Science Race
Leading Pharmaceutical Innovation: How to Win the Life Science Race
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引领制药创新：如何赢得生命科学竞赛
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Gerrit Reepmeyer
中科院分区：
文献类型：
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作者：
O. Gassmann;Alexander Schuhmacher;M. Zedtwitz;Gerrit Reepmeyer
“是时候改变药品研发的模式了。这本书将告诉你为什么。”
Goetz Baumann博士，德国Hoffmann-La-Roche公司业务部经理。
这本书以事实为基础，对当今药物开发日益严峻的挑战提供了全面的见解。不仅对于该行业的新手，而且对于想要了解大局的行业专业人士来说，这本书都非常值得一读。皮乌斯·伦纳博士，诺华公司战略规划主管。
“制药创新正处于危机之中。为了扭转这些趋势，制药行业将不得不改变其创新流程和商业模式。两位作者将一系列令人印象深刻的研究整理成一卷。这本书应该被证明是制药行业所有参与者不可或缺的资源。”加州大学伯克利分校哈斯商学院开放创新中心执行主任亨利·切斯布罗教授。
"It's time for a paradigm shift in pharmaceutical R&D. This book will tell you why."
Dr. Goetz Baumann, Business Unit Manager, Hoffmann-La-Roche Germany.
"This book offers a fact based, comprehensive insight to the increasing challenges of today's drug development. Well worth reading not just for newcomers to the industry but also for industry professionals who want to understand the big picture." Dr. Pius Renner, Head of Strategic Planning, Novartis.
"Pharmaceutical innovation is in crisis. The industry will have to change both its innovation processes and its business models in order to reverse these trends. The authors have marshalled together an impressive array of research in one volume. This book should prove to be an indispensable resource for all participants in the pharmaceutical industry." Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley.