Can cigarette warnings counterbalance effects of smoking scenes in movies?
Can cigarette warnings counterbalance effects of smoking scenes in movies?
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DOI：
10.2466/pr0.100.1.3-18
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发表时间：
2007-02-01
影响因子：
2.3
通讯作者：
Gelinas-Chebat, Claire
中科院分区：
文献类型：
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作者：
Golmier, Isabelle;Chebat, Jean-Charles;Gelinas-Chebat, Claire
电影中吸烟的场景已经被经验证明会影响青少年吸烟。加拿大在香烟包装上贴上警告标签，以减少热门电影中吸烟场景的影响，这项调查已经完成。使用2×3析因设计来测试同一电影场景在有或没有电子操纵与吸烟相关的所有元素以及香烟包装警告，即无警告、纯文本警告和文本+图片警告的情况下的效果。测量了青少年与吸烟相关的刻板印象和吸烟意图。研究发现，在没有警告的情况下，在吸烟场景存在的情况下，青少年表现出与吸烟有关的积极刻板印象。然而，如果这些青少年首先接触到图片和文字警告，则没有观察到这些影响。此外，与吸烟有关的刻板印象在文本和图片警告的组合呈现与青少年吸烟意图的吸烟场景之间的关系中起到了中介作用。讨论了加拿大警告标签在预防或减少青少年吸烟方面的有效性，并提出了研究领域。
Scenes in movies where smoking occurs have been empirically shown to influence teenagers to smoke cigarettes. The capacity of a Canadian warning label on cigarette packages to decrease the effects of smoking scenes in popular movies has been investigated. A 2 x 3 factorial design was used to test the effects of the same movie scene with or without electronic manipulation of all elements related to smoking, and cigarette pack warnings, i.e., no warning, text-only warning, and text+picture warning. Smoking-related stereotypes and intent to smoke of teenagers were measured. It was found that, in the absence of warning, and in the presence of smoking scenes, teenagers showed positive smoking-related stereotypes. However, these effects were not observed if the teenagers were first exposed to a picture and text warning. Also, smoking-related stereotypes mediated the relationship of the combined presentation of a text and picture warning and a smoking scene on teenagers' intent to smoke. Effectiveness of Canadian warning labels to prevent or to decrease cigarette smoking among teenagers is discussed, and areas of research are proposed.