Reinforcing Spirals Model: Conceptualizing the Relationship Between Media Content Exposure and the Development and Maintenance of Attitudes.
Reinforcing Spirals Model: Conceptualizing the Relationship Between Media Content Exposure and the Development and Maintenance of Attitudes.
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强化螺旋模型：概念化媒体内容曝光与态度的发展和维持之间的关系。
DOI：
10.1080/15213269.2014.897236
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发表时间：
2015
期刊：
影响因子：
4.2
通讯作者：
Slater,MichaelD
中科院分区：
文献类型：
--
作者：
Slater,MichaelD
强化螺旋模型(RSM)有两个主要目的。首先，RSM提供了一个概念化媒体使用的一般框架，将媒体使用概念化为一个动态的、内生的过程的一部分，该过程结合了选择性曝光和媒体效应，可供关注各种社会过程和效应的理论家借鉴。其次，RSM运用系统论的观点来描述中介和人际传播模式如何有助于社会身份和意识形态的发展和维护，以及更多的瞬时态度和相关行为，以及这些结果可能如何影响随后的媒体使用。RSM提出了可能导致动态平衡或鼓励某些个人或群体将这种态度极端两极分化的意外情况。此外，RSM提出了可能负责保持和强化态度的社会认知机制。本文讨论了测试该模型的经验进展，解决了出现的误解，并提供了该模型的详细说明。文章还为进一步发展和检验区域稳定机制的概念和经验确定了可能卓有成效的方向。
The reinforcing spirals model (RSM) has two primary purposes. First, the RSM provides a general framework for conceptualizing media use as part of a dynamic, endogenous process combining selective exposure and media effects that may be drawn on by theorists concerned with a variety of social processes and effects. Second, the RSM utilizes a systems-theory perspective to describe how patterns of mediated and interpersonal communication contribute to the development and maintenance of social identities and ideology as well as more transient attitudes and related behaviors, and how those outcomes may influence subsequent media use. The RSM suggests contingencies that may lead to homeostasis or encourage certain individuals or groups to extreme polarization of such attitudes. In addition, the RSM proposes social cognitive mechanisms that may be responsible for attitude maintenance and reinforcement. This article discusses empirical progress in testing the model, addresses misconceptions that have arisen, and provides elaborated illustrations of the model. The article also identifies potentially fruitful directions for further conceptual development and empirical testing of the RSM.