Who is Influencing the #GDPR Discussion on Twitter: Implications for Public Relations
Who is Influencing the #GDPR Discussion on Twitter: Implications for Public Relations
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谁在影响
DOI：
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
Atefeh Mashatan
中科院分区：
文献类型：
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作者：
A. Gruzd;Deena Abul;Atefeh Mashatan
2018年5月25日，欧盟（EU）实施了《通用数据保护条例》（GDPR），以保护个人隐私和数据。这项规定具有深远的影响，因为它适用于任何处理欧盟居民数据的组织。通过研究Twitter上关于这一规定的讨论，我们的目标是研究公众对GDPR的意见和组织公关（PR）策略。结果显示，各种利益相关者正在积极讨论该法规，尤其是网络安全和IT相关公司和顾问。与此同时，一些预计将发挥更积极作用的利益相关者参与程度较低，包括存储或处理个人数据的公司、政府和监管机构、主流媒体和学术界。研究结果还表明，利益相关者与受众的沟通大多是单向的，而不是双向的，从而实现了公关的修辞功能而不是关系功能。
On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to protect individuals’ privacy and data. This regulation has far-reaching implications as it applies to any organization that deals with data of EU residents. By studying the discussion about this regulation on Twitter, our goal is to examine public opinions and organizational public relations (PR) strategies about GDPR. The results show that the regulation is being actively discussed by a variety of stakeholders, but especially by cybersecurity and IT-related firms and consultants. At the same time, some of the stakeholders that were expected to have a more active role were less involved, including companies that store or process personal data, government and regulatory bodies, mainstream media, and academics. The results also show that the stakeholders mostly have one-way rather than two-way communication with their audiences, thus fulfilling the rhetorical than relational function of PR.