Pricing and promised delivery lead time decisions with a risk-averse agent
Pricing and promised delivery lead time decisions with a risk-averse agent
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DOI：
10.1080/00207543.2013.871592
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发表时间：
2014-04
影响因子：
9.2
通讯作者：
Yina Li;Q. Lin;Fei Ye
中科院分区：
文献类型：
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作者：
Yina Li;Q. Lin;Fei Ye
本文研究了在市场需求不仅取决于销售价格，而且还取决于承诺交货提前期的情况下，风险厌恶型企业如何确定承诺交货提前期和价格。两种情况下，其中一个价格和承诺的交货提前期是独立的，另一个价格是承诺的交货提前期敏感，进行了分析。在条件风险价值准则下，我们研究了决策者的风险厌恶如何影响价格、承诺交货提前期和风险厌恶决策者的总体效用的最优选择。此外，通过进行全面的敏感性分析，我们研究了决策者的风险厌恶和不同的参数，包括价格和提前期弹性指标，库存成本，以及能力参数的最优决策和效用的交互作用，从而提供基于时间的竞争环境下的从业者的管理启示。
This paper studies how a risk-averse firm determines promised delivery lead time and price in a circumstance where the market demand depends not only on the selling price but also on the promised delivery lead time. Two scenarios, one in which the price and promised delivery lead time are independent and the other in which the price is promised delivery lead time sensitive, are analysed. Under conditional value-at-risk criterion, we examine how the risk aversion of decision-makers influences the optimal selection of price, promised delivery lead time and the overall utility of a risk-averse decision-maker. Moreover, by conducting comprehensive sensitivity analyses, we investigate the interaction effects of the decision-maker’s risk aversion and different parameters, including the price and lead time elasticity indexes, the inventory costs, as well as the capacity parameters on the optimal decisions and utilities, so as to offer managerial implications for practitioners under time-based competition environment.