Evaluation of a Voluntary Menu-labeling Program in Full-Service Restaurants
Evaluation of a Voluntary Menu-labeling Program in Full-Service Restaurants
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DOI:
10.2105/ajph.2009.174839
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发表时间:
2010-06-01
影响因子:
12.7
通讯作者:
Leng, Kirsten
中科院分区:
文献类型:
--
作者:
Pulos, Elizabeth;Leng, Kirsten
Objectives. We assessed whether labeling restaurant menus with information on the nutrient content of menu items would cause customers to alter their ordering patterns.Methods. Six full-service restaurants in Pierce County, Washington, added nutrition information to their menus, and they provided data on entr e sales for 30 days before and 30 days after the information was added. We assessed the prelabeling versus postlabeling difference in nutrient content of entr es sold, and we surveyed restaurant patrons about whether they noticed the nutrition information and used it in their ordering.Results. The average postlabeling entr e sold contained about 15 fewer calories, 1.5 fewer grams of fat, and 45 fewer milligrams of sodium than did the average entr e sold before labeling. Seventy-one percent of patrons reported noticing the nutrition information; 20.4% reported ordering an entr e lower in calories as a result, and 16.5% reported ordering an entr e lower in fat as a result.Conclusions. The concentration of calorie reduction among 20.4% of patrons means that each calorie-reducing patron ordered about 75 fewer calories than they did before labeling. Thus, providing nutrition information on restaurant menus may encourage a subset of restaurant patrons to significantly alter their food choices. (Am J Public Health. 2010;100:1035-1039. doi:10.2105/AJPH.2009. 174839)