The Use and Impact of Communication Media in Purchasing and Supply Management
The Use and Impact of Communication Media in Purchasing and Supply Management
复制标题
传播媒体在采购和供应管理中的使用和影响
DOI：
10.1111/j.1745-493x.2000.tb00249.x
复制
发表时间：
2000
影响因子：
10.6
通讯作者：
Jack D. Kulchitsky
中科院分区：
文献类型：
--
作者：
P. D. Larson;Jack D. Kulchitsky
摘要
有效的沟通是买方-供应商关系的重要组成部分。采购专业人员利用各种媒体与供应商进行沟通，包括电话、传真、面对面、邮件、电子邮件、互联网和电子数据交换(EDI)。这项研究的目的是评估EDI和其他各种媒体对买方-供应商关系和业绩的影响。对一项调查的答复进行分析后发现，EDI没有兑现其承诺。研究结果还表明，采购专业人士对各种传播媒体的偏好取决于所传递的信息的性质。
SUMMARY
Effective communication is a critical component of buyer-supplier relationships. Purchasing professionals utilize a variety of media to communicate with suppliers, including phone, fax, face-to-face, mail, e-mail, Internet, and electronic data interchange (EDI). The purpose of this research was to assess the impact of EDI and a variety of other media on buyer-supplier relationships and performance. Analysis of the responses from a survey revealed that EDI is not living up to its promise. The results also show that purchasing professionals’ preference for various communication media depends on the nature of the message being transmitted.