Cultural differences of a dual‐motivation model on health risk behaviour
Cultural differences of a dual‐motivation model on health risk behaviour
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DOI：
10.1080/13669877.2010.503936
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发表时间：
2011-01
影响因子：
5.1
通讯作者：
S. Ohtomo;Y. Hirose;C. Midden
中科院分区：
文献类型：
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作者：
S. Ohtomo;Y. Hirose;C. Midden
这项研究调查了荷兰和日本不健康风险行为的双重动机模型的文化差异。我们的模型假设了不健康饮食行为的双重动机，即无意或潜意识地导致行为的行为意愿和导致计划或有意识行为的行为意图。参与者包括243名荷兰学生和321名日本学生，他们完成了一份问卷，评估了双重动机，描述性规范，强制性规范，态度，自我控制和不健康零食和甜食的消费。结果，荷兰学生的行为控制能力比日本学生强。行为意向对不健康饮食的影响在荷兰学生比日本学生更强。此外，行为意愿决定不健康的饮食只在日本学生。我们的研究表明，不健康的饮食行为往往是个人主义文化的故意行为，而集体主义文化则是无意的。
This study investigated the cultural differences of a dual‐motivation model of unhealthy risk behaviour in the Netherlands and Japan. Our model assumes dual motivations involved in unhealthy eating behaviour, a behavioural willingness that leads behaviour unintentionally or subconsciously and a behavioural intention that leads planned or conscious behaviour. Participants consisted of 243 Dutch students and 321 Japanese students, who completed a questionnaire assessing the dual motivations, descriptive norms, injunctive norms, attitude, self‐control and consumption of unhealthy snacks and sweet foods. As a result, Dutch students had a stronger behaviour control than Japanese students. The effect of behavioural intention on unhealthy eating was stronger in Dutch students than in Japanese students. Moreover, the behavioural willingness determined unhealthy eating only in Japanese students. Our study suggested that unhealthy eating behaviours tend to be intentional for individualistic cultures and unintentional for collectivistic cultures.