The innovator's DNA.

The innovator's DNA.
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创新者的 DNA。

DOI:
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发表时间:
2009
影响因子:
14.7
通讯作者:
Clayton M. Christensen
Clayton M. Christensen
中科院分区:
管理学4区
文献类型:
--
作者:
Jeffrey H. Dyer;H. Gregersen;Clayton M. Christensen

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“我如何为我的组织找到创新人才?我自己怎样才能变得更有创新精神?”这些问题困扰着大多数高级管理人员,他们知道创新能力是企业成功的“秘诀”。也许正是因为这个原因,我们大多数人都对苹果公司的史蒂夫·乔布斯、亚马逊的杰夫·贝索斯、eBay的皮埃尔·奥米迪亚和宝洁公司的雷富礼等富有远见的企业家的工作感到敬畏。这些人是如何想出突破性的新想法的?在这篇文章中,杨百翰大学的戴尔;格雷格森,欧洲工商管理学院;哈佛商学院的克里斯滕森揭示了创新型企业家与典型高管的不同之处。他们的研究表明,最具创造力的高管有五种“发现技能”: 联想能力通过在看似不相关的问题、问题或想法之间建立联系,帮助他们发现新的方向。质疑可以让创新者打破现状并考虑新想法。通过观察,创新者会仔细、持续地关注客户、供应商和其他公司的活动中的微小行为细节,以获得有关新的做事方式的见解。在实验中,他们坚持不懈地尝试新的体验并探索世界。通过与来自不同背景的不同个人建立联系,他们获得了截然不同的观点。
"How do I find innovative people for my organization? And how can I become more innovative myself?" These are questions that stump most senior executives, who know that the ability to innovate is the "secret sauce" of business success. Perhaps for this reason most of us stand in awe of the work of visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, eBay's Pierre Omidyar, and P&G's A.G. Lafley. How do these individuals come up with groundbreaking new ideas? In this article, Dyer, of Brigham Young University; Gregersen, of Insead; and Christensen, of Harvard Business School, reveal how innovative entrepreneurs differ from typical executives. Their study demonstrates that five "discovery skills" distinguish the most creative executives: Associating helps them discover new directions by making connections among seemingly unrelated questions, problems, or ideas. Questioning allows innovators to break out of the status quo and consider new ideas. Through observing, innovators carefully and consistently look out for small behavioral details--in the activities of customers, suppliers, and other companies -to gain insights about new ways of doing things. In experimenting, they relentlessly try on new experiences and explore the world. And through networking with diverse individuals from an array of backgrounds, they gain radically different perspectives.