Optimizing the efficacy of smoking cessation contests: an exploration of determinants of successful quitting.

Optimizing the efficacy of smoking cessation contests: an exploration of determinants of successful quitting.
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优化戒烟竞赛的效果:成功戒烟决定因素的探索。

DOI:
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发表时间:
2008
影响因子:
2.4
通讯作者:
H. de Vries
H. de Vries
中科院分区:
医学4区
文献类型:
--
作者:
L. van Osch;L. Lechner;A. Reubsaet;Mirjam Steenstra;Stefan Wigger;H. de Vries

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本研究描述了在荷兰组织的戒烟和戒烟运动的短期和长期疗效和项目评估。为了能够根据目标人群的需求微调戒烟竞赛,对各种竞赛要素的利用、欣赏和功效进行了调查。在基线(赛前)和比赛后1个月和12个月,通过基于网络的调查收集了1,551名退出并获胜参与者和244名对照受访者的数据。人口统计学和比赛成功戒烟的预测因素进行了Logistic回归分析。事实证明,戒烟和赢是一个有效的,以及高度赞赏的方案参与者。保守的1个月(35%)和连续12个月的禁欲率(12%)在戒烟和赢参与者显着高于对照组(1个月:11%;连续:3%)。使用支持性的电子邮件信息服务预测短期和长期的禁欲。伙伴支持系统是最常用和高度赞赏的戒烟援助,其使用显着预测短期禁欲。电台广告和互联网广告是最有效的招聘渠道。尽管并非详尽无遗,但实施本研究中讨论的结果和建议可能会导致未来戒烟运动的使用,赞赏和功效增加。
The present study describes the short- and long-term efficacy and program evaluation of a Quit and Win smoking cessation campaign, organized in The Netherlands. To be able to fine-tune smoking cessation contests to the needs of the target population, utilization, appreciation and efficacy of various contest elements were investigated. Data from 1,551 Quit and Win participants and 244 control respondents were collected by web-based surveys at baseline (pre-contest) and 1 and 12 months after the contest. Demographic and contest predictors of successful quitting were determined by logistic regression analyses. Quit and Win proved to be an effective as well as highly appreciated program among participants. Conservative 1-month (35%) and continuous 12-month abstinence (12%) rates were significantly higher in Quit and Win participants than in the control group (1 month: 11%; continuous: 3%). Use of a supportive e-mail message service predicted short- and long-term abstinence. A buddy support system was the most used and highly appreciated cessation aid, and its use significantly predicted short-term abstinence. Radio commercials and Internet advertisements were the most effective recruitment channels. Although non-exhaustive, implementation of the results and recommendations discussed in this study could lead to an increased use, appreciation and efficacy of future smoking cessation campaigns.
DOI: 10.1056/nejmsa0806819
发表时间: 2009-02-12
影响因子: 158.5
作者:
Volpp, Kevin G.;Troxel, Andrea B.;Audrain-McGovern, Janet
通讯作者: Audrain-McGovern, Janet