Understanding the factors affecting online elderly user's participation in video UCC services
Understanding the factors affecting online elderly user's participation in video UCC services
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DOI：
10.1016/j.chb.2008.08.013
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发表时间：
2009-05-01
影响因子：
9.9
通讯作者：
Lee, Euehun
中科院分区：
文献类型：
--
作者：
Ryu, Min-Ho;Kim, Seongcheol;Lee, Euehun
视频用户创建的内容（视频UCC）目前正受到商业从业者和研究人员的关注。然而，当局却很少考虑长者采用这项创新服务的问题。本文重点研究了老年在线用户的这一问题，并发现了影响他们参与视频UCC服务决策的因素。本研究引入了老年人特有的结构，如感知的身体状况（身体年龄），生命历程事件（心理社会年龄），感知的用户资源，以前的类似经验，和计算机焦虑，每一个反映了复杂的老化过程。然后，这些结构和传统的结构之间的关系，从技术接受模型（TAM）（感知易用性，感知有用性，感知享受，和兼容性）的假设和测试。数据收集自290名50岁以上的在线用户。结果表明，老年人对改变的抵抗力不高，在满足一定条件的情况下，老年人会采用视频UCC。此外，老年人特定的变量可能是传统的TAM结构的良好的前因，而在某些情况下（感知的身体状况，生命历程事件，感知用户资源）的意图结构上有直接的影响。我们相信这项研究的意义是重要的研究人员和从业人员。(C)2008爱思唯尔有限公司保留所有权利。
Video user-created content (video UCC) is currently being spotlighted by business practitioners and researchers. However, little consideration is being made on elderly people's adoption of this innovative service. This paper highlights this issue of elderly online users and discovers the factors affecting their participation decisions in video UCC services. This study introduces elderly-specific constructs such as perceived physical condition (physical age), life course events (psycho-social age), perceived user resources, prior similar experience, and computer anxiety, each reflecting the complex aging process. Then, the relationship between these constructs and the conventional constructs from the technology acceptance model (TAM) (perceived ease of use, perceived usefulness, perceived enjoyment, and compatibility) is hypothesized and tested. Data was collected from 290 online users older than 50 years of age. The results show that elderly people are not highly resistant to change and will adopt video UCC if some conditions are satisfied. In addition, elderly-specific variables could be good antecedents for conventional TAM constructs, while having direct effects on the intention construct for some cases (perceived physical condition, life course events, and perceived user resources). We believe the implications of this study are important for both researchers and practitioners. (C) 2008 Elsevier Ltd. All rights reserved.