Evolving Best Practices in Crisis Communication: Examining U.S. Higher Education’s Responses to the COVID-19 Pandemic

Evolving Best Practices in Crisis Communication: Examining U.S. Higher Education’s Responses to the COVID-19 Pandemic
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不断发展的危机沟通最佳实践:审视美国高等教育对 COVID-19 大流行的反应

DOI:
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发表时间:
2021
影响因子:
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通讯作者:
Matthew W. Seeger
Matthew W. Seeger
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文献类型:
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作者:
B. Liu;Jungkyu Rhys Lim;Duli Shi;America L. Edwards;Khairul Islam;R. Sheppard;Matthew W. Seeger

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2019冠状病毒病大流行始于2020年1月,已在全球迅速蔓延。在应对COVID-19的前沿机构中,包括美国的学院和大学。这些机构经常面临危机,但它们并不总是能成功地应对这些危机。鉴于疫情的严重性,最佳做法研究可以帮助高等教育机构应对公共卫生危机和其他威胁。本研究使用最佳实践框架检查和评估美国高校应对COVID-19大流行的危机沟通。研究结果表明,高等教育机构采用了与最佳实践一致的沟通方式,并进行了一些重要的修改。调查结果还回应了将危机沟通最佳实践置于特定组织背景下并作为基于价值观的框架的呼吁。
The COVID-19 pandemic started in January 2020 and has rapidly spread around the globe. Among the institutions at the forefront of responding to COVID-19 are U.S. colleges and universities. These institutions frequently face crises, but they have not always managed these episodes successfully. Given the gravity of the pandemic, best practices research can help higher education institutions combat public health crises and other threats. This study examines and assesses the crisis communication of U.S. colleges and universities in response to the COVID-19 pandemic using the best practices framework. Findings indicate that higher education institutions have employed communication consistent with best practices, with some important modifications. Findings also answer calls to contextualize crisis communication best practices within specific organizational contexts and as a values-based framework.