Identity repositioning: The case of Liberal Democrats and audience attention in British politics, 1950–2005
Identity repositioning: The case of Liberal Democrats and audience attention in British politics, 1950–2005
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身份重新定位：英国政治中自由民主党和受众关注的案例，1950-2005
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
F. Wezel
中科院分区：
文献类型：
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作者：
S. I. Karthikeyan;F. Wezel
实证研究表明，品类专业化与竞争成功相关，而沉迷于感知上违反社会规范的社会行为者会遭受贬值。然而，通过类别泛化，社会参与者可以接触到不同的受众群体。本章研究了政治意识形态背景下的这种权衡——这里的政治意识形态由社会规范组成，并受到类似于市场类别的纪律的约束。介绍并讨论了一个身份重新定位的成功实例：二战后英国自由民主党的案例。特别关注自己的社会规范和对立的社会规范的重组过程。这一策略有助于增加观众对传统上由自由民主党“拥有”的每个问题的关注。政党层面的分析表明，借用的问题有助于扩展和澄清自由党的意识形态根源，从而提高了受众的注意力。进一步讨论了该案例研究对当前市场类别研究的影响。
Empirical research demonstrates that category specialism is aligned with competitive success and that social actors indulging in perceptual violations of social codes are subjected to devaluations. Through category generalism, however, social actors may obtain access to diverse set of audience segments. This chapter investigates such a trade-off in the context of political ideologies – conceived here as composed of social codes and exposed to a discipline similar to that of market categories. A successful instance of repositioned identity is introduced and discussed: the case of the British Liberal Democrats Party during the post-WWII period. Particular attention is dedicated to the process of recombination of own and oppositional social codes. This strategy contributed to increase the audience attention received on each of the issues traditionally “owned” by the Liberal Democrats Party. Party level analyses suggest that the borrowed issues improved audience attention when they contributed to extend and clarify the ideological roots of the Liberal Party. The implications of this case study for current research on market categories are further discussed.