Antidepressant Direct-to-Consumer Advertising and Social Perception of the Prevalence of Depression: Application of the Availability Heuristic
Antidepressant Direct-to-Consumer Advertising and Social Perception of the Prevalence of Depression: Application of the Availability Heuristic
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DOI：
10.1080/10410230802342127
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发表时间：
2008-01-01
影响因子：
3.9
通讯作者：
An, Soontae
中科院分区：
文献类型：
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作者：
An, Soontae
这项研究考察了抗抑郁剂直接面向消费者的广告(DTCA)对抑郁症知觉患病率的影响。一项对中西部居民的调查显示，那些对抗抑郁药DTCA记忆力高的人往往比那些记忆力低的人估计抑郁的患病率更高。然而，在他们估计之前有了源启动线索，显著的关联被消除了。结果表明，在信息的真实性不突出的正常情况下，人们使用抗抑郁剂DTCA作为他们判断抑郁症患病率的基础。
This study examined the effect of antidepressant direct-to-consumer advertising (DTCA) on perceived prevalence of depression. A survey of Midwestern residents showed that those with high recall for antidepressant DTCA tended to estimate the prevalence of depression higher than those with low ad recall. However, with a source-priming cue before their estimation, the significant association was eliminated. Results indicate that people use antidepressant DTCA as a basis for their judgment of the prevalence of depression in normal situations where the veracity of information is not highlighted.